For Those Who Love the Water

Saltwater Cowboy is more than apparel — it’s a coastal fishing community built around a shared love of fishing.
Shop Merch Join the Community
Image

Born in a Bait Shop
Lifestyle apparel shaped by real days on the water.

Saltwater Cowboy is a coastal lifestyle brand built around the fishing culture of Sebastian Inlet — early mornings, changing conditions, and putting in the time to figure out what’s working. Inspired by life on the water and the anglers who live it, our gear reflects the experience of real inshore and surf fishing, not just the idea of it.
More About Our Story
Fishytransition4

Join the Crew

Saltwater Cowboy isn’t just something you wear — it’s a group of people who live the lifestyle. From early mornings at the inlet to long days on the water, this is for the ones chasing the bite, learning the conditions, and figuring it out the right way.

Follow along for real moments on the water, gear drops, and what’s happening around the inlet — or take it a step further and be part of the crew. The community is where it all comes together.
Join the Cowboy Community Follow on Instagram

From the Cowboy Community
65+ Reviews with a 4.9 Star Rating

"Even if you don’t fish, their local clothing line is more than enough of a reason to check them out! I can’t recommend Saltwater Cowboy Bait & Tackle enough-"
— Carmen D.
"Let's go! Great people, right price supporting local fisherman! Building a culture ! Love to see the local boys building community!"
— John Y.
"The Cowboy Community is family. I love my hat and shirt too. This is THE place to get connected with other anglers!"
— Blake D.
Img 1757

Img 0131

Img 1800

Floridana beach17

Floridana beach18

Have Questions?

Reach out and we’ll point you in the right direction.
Contact Us